AmEx rewards Cardmembers for tweeting, and more
March 28, 2012 – 9:36 am
AmEx + Twitter = savings
On Mar. 6, American Express announced that it has launched a new Twitter promotion for its Cardmembers. If you register an eligible card, and then tweet using hashtags associated with certain special offers, couponless savings are loaded directly to [your] synced Cards no coupons, no print-outs, according to a company press release. Confused? AmEx vice chairman Ed Gilligan explains:
American Express is turning Twitter content into commerce by connecting Cardmembers to merchants and delivering real world value to both. With the continued convergence of online and offline commerce, our closed loop continues to enable us to bring seamless, relevant ways to connect our Cardmembers and merchants on the most powerful social and digital platforms.
IPad app allows in-store credit card applications
Also on Mar. 6, U.S. Bank announced that it was trialing an iPad app that would allow shoppers to apply for its credit cards in stores.
Tags: Amex, Amex Rewards

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